01


Brief

Comcast asked us to imagine a refresh of X1 — Comcast's entertainment hub — so they could better compete with
Apple TV, Netflix, and Roku.

 
 
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02


Logo

We redesigned the X1 logo to represent the three services offered (streaming, dvr and mobile) converging in one place.

 
 

03


Pattern

Each of X1’s patterns mimic the idea of a transmission signal. They pass around, in between, and through everything else. The "slash" from the whitespace in X1's logo is also used as pattern on occasion.

 
 

04


Color

X1’s existing colors were changed to better reflect its energy. The blue is electric and vibrant, and red was introduced to show excitement and strength.

 
 

05


Product Imagery

Vector Imagery was created to replace some of the current photography, and give a clean, geometric, and modern look.

 
 

06


Graphic Style

The Graphic Styling uses the slash to the explore different features of X1. This styling would be the basis for posters, wall graphics and animated explanations.